郭子伟

Maggie 05月23日     阅读 6359


郭子伟 | 朴悦设计设计总监/合伙人



公司简介Company Profile

朴悦设计(PURE DESIGN),由郭子伟、彭清文先生于2013年创立,总部设于深圳。专注于精品室内设计,为国内外高端客户提供一体化的室内设计及软装定制服务,业务涉及酒店会所、营销中心、豪华别墅、精装样板间等设计领域。

经过几年来的发展,公司已拥有完善、先进的合伙人制度及设计管理制度,凭借稳定的团队、专业的执行,将设计创意与项目实践相结合,为客户提供高品质的服务保障。公司一直放眼国际视野、立足中国本土,在保持自我理念的同时,严谨、智慧地成就客户。目前已与万科、华润、保利、龙湖、绿城、蓝光、凯德等一线开发商达成长期、稳定的合作关系。

Founded by Mr. Guo Ziwei and Peng Qingwen in 2013, Shenzhen-headquartered PURE DESIGN is specialized in quality interior design. A provider of integrated interior design and soft furnishing customization service to domestic and international high-end customers, PURE DESIGN has designed hotels and clubs, marketing centers, deluxe villas and finely decorated sample houses.

Over the years, PURE DESIGN has established well-developed and advanced partnership system and design management system. The stable team with professional execution puts design ideas into projects, guaranteeing high quality service. Internationally oriented and China-based PURE DESIGN has been rigorously and wisely realizing the dreams of customers on the basis of its own ideas. By far, PURE DESIGN has established long-term steady partnerships with leading developers like Vanke, China Resources, Poly, Longfor, Greentown, BRC and CapitaLand.



理念及优势Philosophy and Strengths

有品质的朴实 有节制的喜悦

工业时代和商业时代,设计解决了我们生活中许多不便。但市场的繁荣,让许多真实的需求被掩饰,品质被轻言忽视。立足中国的设计,变得越来越艰难。

有品质的质朴,有节制的喜悦。即喜悦归于商业与艺术节制的平衡,设计回归自然与内心的感动,让追求品质与精神的设计成为一股力量,让每一平方被正确对待。

Quality Simplicity and Restrained Delight

In the industrial era and commercial era, designs have resolved the many inconveniences in our lives. The booming of the design market, however, has concealed lot of real demands and overlooked quality. Difficulties of China-based designs have grown.

Therefore, we propose quality simplicity and restrained delight. We take delight in the restrained balance of commerce and art, and return to nature and inner emotions in designs. We make quality and spiritual designs a force and design every inch of space properly.



竞争优势Competitive Strengths

1 .  精品项目高端定制,整体视觉与细节品质收放自如;

2 .  用体验代替沟通,用设计驱动营销;

3 .  从方案到执行,做到创意自由、落地严谨;

4 .  立足中国本土,放眼国际视野。

1. Customization for quality projected for breathtaking overall visual effect and fine detail quality;

2. Experience prioritized, design-driven marketing;

3. Free originality and rigorous implementation from proposal to execution;

4. China-based and internationally oriented.


合伙人Partners

郭子伟  设计总监/合伙人

毕业于西安美术学院环境艺术专业本科,2006年来到深圳进入设计行业,因为热爱所以坚持近十年。2013年创办朴悦设计,朴悦设计名称由来反应了创始人对于设计的追求,既简单而快乐。Keep it simple and stupid,即简单就是美。

Guo Ziwei, Design Director/Partner

A major of Environmental Art of Xi’an Academy of Fine Arts, Guo Ziwei had been working as design director of a well-known Shenzhen-based design firm since 2006. His love of design had allowed him to stay in the design circles for nearly a decade. In 2013, he founded PURE DESIGN. The title of the firm is a reflection of the pursuit of design of its founders—Keep it simple and stupid.


彭清文  技术总监/合伙人

从事施工图设计技术工作14年,主要进行人员培训及技术指导,制定图纸模板,编制制图操作规范,把控图纸质量,解决深化过程中出现的技术问题,协助解决施工过程中现场问题,厚夫设计现行施工图规范的制定者。

Peng Wenqing, Technical Director/Partner

With 14 years of experience in design technology of construction plans, Peng Wenqing is responsible for employee training and technical guidance, preparing drawing templates and drawing operational procedures and controlling drawing quality. He also resolves technical issues in detailed design, and helps resolve construction site issues. He has successfully prepared the current construction drawing specifications of Holf Design.



获奖情况

2013/2014年度:APDC亚太室内设计精英邀请赛优胜奖;

2014年度:国际空间设计大奖--艾特奖最佳会所设计奖。

2014/2015年度:APDC亚太室内设计精英邀请赛评审团特别奖;加拿大GRANDS PRIX DU DESIGN GOLD MENTION

2015年度:国际空间设计大奖--艾特奖最佳商业空间设计奖。

2015年度:上海“金外滩奖“最佳售楼处空间奖;

2017年度:SBID International Design Awards 2017 入围奖。



主要合作客户项目


华润地产

成都华润二十四城销售中心


万科地产

武汉万科翡翠玖玺销售中心

宁波万科天一玖著项目样板间


绿城地产

宁波绿城宁波中心H户型


保利地产

成都保利天空之城售楼处

成都保利天悦项目售楼处

遂宁保利养生谷独栋

成都保利天空之城售楼处

成都保利天悦项目售楼处

遂宁保利养生谷独栋


龙湖地产

上海龙湖马桥项目售楼处

成都龙湖西宸原著高层样板间

上海御澜山销售中心

成都龙湖西宸原著别墅

上海龙湖马桥别墅

成都龙湖世纪城2-1-4002精装房

上海龙湖天璞项目精装样板间

成都龙湖三千庭实体样板间


新希望地产

温州新希望白麓城项目会所

温州新希望白麓城样板间

温州新希望立体城样板间

温州新希望立体城一号地块写字楼

金辉地产

重庆金辉城三期9#楼精装样板间

北京金辉大厦办公室


其他

上海御澜山销售中心

深圳启迪协信科技园写字楼大堂

成都蓝光三七三

重庆恒大同景别墅现代


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